According to IMARC Group’s latest report, titled “Event Management Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the global event management software market size reached US$ 5.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 9.8 Billion by 2028, exhibiting a growth rate (CAGR) of 9.7% during 2023-2028.
Event management software (EMS) represents an internet-based system that allows the event coordinator to complete all planning functions through a single platform. It involves numerous services, such as online registration and payments, venue selection, visitor management, content management, floor planning, designing, feedback collection, networking, etc. Event management software solutions even help to register events, send invitations, and create customized sessions for the attendees to facilitate interaction with other audiences, reduce workload, minimize expenses, and streamline data collection. Consequently, they find extensive applications across numerous sectors, including corporate, government, education, media and entertainment, etc.
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The growing media and entertainment sector and the elevating need for automation in performing numerous planning-related functions are among the key factors driving the event management software market. In addition to this, the inflating demand to capture actionable business insights from several events is also acting as another significant growth-inducing factor. In line with this, the increasing need among organizations to gather and use real-time data for making effective business decisions to enhance business collaborations, customer relations, and marketing and accounting functions is also positively influencing the global market. Moreover, the shifting preferences toward cloud-based platforms, the escalating usage of smartphones and tablets, and the development of social media platforms offering live streaming, cashless billing options, and provisions for crowdsourcing are further bolstering the market growth. Apart from this, the emerging trend of incorporating various planning systems with the Internet of Things (IoT) solutions is anticipated to fuel the event management software market in the coming years.
The report has also analysed the competitive landscape of the market with some of the key players:
The report has categorized the market based on component type, deployment type, organization size, end use sector and Region.
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